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Han Eunju + softarchitecturelab

written by
Han Eunju
photographed by
Namgoong Sun
materials provided by
edited by
Park Semi

BEYONDMUN is softarchitecturelab’s third Ambience Wall project and also its first remodeling project. After a complete removal of the trees and the main entrance staircase to the Incheon Housing and City Development Corporation built in the 1990s, softarchitecturelab reconfigured a new public space through a wide, open staircase that also resembles a stage. To match the image of a leading smart city, softarchitecturelab chose the Ambience Wall and designed it to symbolise the flow of big data. The Ambience Wall was installed outside the building to respond closely to the constant flow of people outside. By equipping it with a movement sensor, the façade moves according to the movement of people passing by the Ambience Wall and thereby provides a striking spatial experience. It is a project that maximises interaction between art and people. (written by Han Eunju / edited by Park Semi)





Han Eunju + softarchitecturelab

Design team

Han Eunju, Seo Byungcheol, Park Sojin, Ahn Heejune


42, Inju-daero 914beongil, Namdong-gu, Incheon, Ko


public office

Site area





steel-frame structure, RC

Exterior finishing

Excon, BACEpanel

Structural engineer


Electrical engineer

Hanyang ENC

Design period

May – Sep. 2020

Construction period

Oct. 2020 – May 2021


900 million KRW


Incheon Housing and City Development Corporation

Han Eunju
Han Eunju received her PhD from the Royal College of Art, after the working at SPACE Group. The title of her dissertation was ‘Research on Location-Based Interaction Design in Urban Space’. She presented an artwork that combines architecture and media art at SIGGRAPH 2009, and was an invited artist at the Gwangju Design Biennale 2011. She won 2017 Korea Institue of Architecture (KIA) Special Prize of Innovation, World Architecture Award (WA) the 25th, Red Dot Design Award 2017, AAP Architecture Prize Honorable mention, 2017 Architectureal Institue of Korea (AIK) Smart city award, 2018 The Good Place Award the 3rd Museum area grand prize , 2019 Space Design alliance of Korea (SDAK) space award. Han was the editor-in-chief of SPACE and a board member of SPACE Group. Currently, she is the principal of softarchitecturelab, concerned with innovative urban design and architecture through artworks, writing and design engineering.