SPACE October 2025 (No. 695)
In 2022, ASK Architects was commissioned to design the headquarters of Fashion Flow (F&L), located near Dongho-ro in central Seoul. The commission called not for a conventional office block, but for an architectural structure that could coexist with the shifting identity of a brand while negotiating the intense flows within the city. The client expected a workplace that would not isolate itself, but instead merge within the urban context of Seoul. The building was asked to operate both as a place of work and as a cultural platform.
Site and Context
The site is situated only 200m from Yaksu Station. To the north, the Dongho-ro carries a constant stream of cars and pedestrians. To the south, a vast residential complex stretches across the hillside. The plot itself stands at the intersection between these urban flows and daily patterns, while also bearing traces of smaller structures accumulated over time. Retaining walls ranging from 4 to 8m in height define abrupt differences in level and required a careful, strategic approach in the early stages of design.
