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Northface

AND

written by
Lim Jitaek (professor, Hanyang University)​
photographed by
Kyungsub Shin
materials provided by
AND
background

Northface is located in the commercial area between the alleyways of Sinsa-dong, Gangnam-gu. As a typical remodeling project of a residential neighbourhood facility, the heightened concerns of the architect when taking on the project are imaginable. A key element with regards to residential neighborhood facility remodeling projects is the necessary awareness of the boundary between the limitations and possibilities. While most of the limitations, including the given budget, construction environment, functions and programmes, were already clear, it is the job of the architect to excavate the hidden possibilities and potential of the site, making remodeling a particularly arduous task. Considering the above, Northface, to put it simply, was a successful project. The tidy exterior, a set back at the first floor and the well-organised exterior signs bestow an exemplary urban order and sophistication on the chaotic commercial street. Despite this, the smooth glass façade of Northface casts several conventional shadows.

 

The tidy exterior, a set back at the first floor, and the well-organised exterior signs bestow an exemplary urban order and sophistication on the chaotic commercial street.

 

The Glass Architecture
Transparency, which is created in the reflections and penetration of light through the smooth glass façade, and its resulting layered images, is one of the representative characteristics of modern architecture. The 19th century architect Gottfried Semper¡¯s ¡®Tectonic Theory¡¯ became a foundation for the separation of exterior, structure, and space by technology of modern architecture, and distinguished architectural ornaments from the exposure of essence. By contemplating this, Mies van der Rohe combined I-shaped section steel mullion and glass to imply the hidden steel frame in his masterpiece, the Seagram Tower. Later, Mies¡¯s glass architecture spread as a symbolic standard for all glass skyscrapers in the world and created the typical image of contemporary architecture built with steel frames and glass. The glass architecture, which the Gläserne Kette dreamt of as a symbol of ideal rationality, was recreated by Mies with a totally different lineage of contemporary glass architecture from the Chicago School¡¯s skyscrapers. Such glass architecture still fills our cities. As glass provides abundant architectural expression of transparency, semi-transparency, non-transparency, scattering, and reflection with its innate trait of reacting to light, it is the most widely used material in contemporary architecture. Architects have focused on strengthening the meaning of the architecture by utilizing the rich expressions that glass creates. The transparent volume of glass architecture is an optimistic symbol for the future and technological advancement. Glass is also used as an architectural apparatus to represent democracy and procedural justice.

Desire
Ironically, glass architecture is more often used as a symbol of the desires of capitalism along with glamorous city lights instead of a shining prism symbolizing rationality dreamt of by the early architects. Wealth is boasted and desires are realszed by erecting glass towers in cities.
From this persepctive, Northface is a very humble incorporation of desire. The client would have wanted a tidy office building and commercial lease space that reflects his presence in the commercial area, and the architect proposed an appropriate and effective solution using a glass façade. The clean geometric glass façade displays a sophisticated style that stands out from other residential neighbourhood facilities, but Northface¡¯s desire is hidden by conforming to the area¡¯s building lines and simplicity. Northface does not indulge in excessive narcissism, as its scale and circumstances effectively control the building. As such, Northface quietly displays its desires through glass and light.​

 

The metal reflection panels installed on the inner and outer layers and transparent glass panels are far from the image of traditional glass façades.

 

The upper part of the double façade skin expands like the pavilion, concealing the rooftop from direct light, wind, and public attention.

 

Mask
Northface¡¯s double façade system takes up the main portion of the exterior. It appears to be a typical usage of a double façade system, which was developed to overcome the physical limits of glass exteriors and simultaneously to realise the traditional transparency of glass façades. However, Northface uses a few tricks to differentiate itself from normal double façade systems. Northface cross uses transparent and non-transparent panels to deny the transparency caused by single use of completely transparent glass and also creates unexpected reflections by using double reflection plates. The metal reflection panels installed on the inner and outer layers and transparent glass panels are far from the image of traditional glass façades. When the indoor lights come on at night, the reflection effect of these random lights is maximised and it becomes more difficult to discern the interior. The indoor functions and rooms hide behind the façade through the reflection and spreading of light, and the building wears a unique mask of light and glass to act fancy in a commercial street that requires extravagance.

 

The vertical discrepancy between the first and second layers, the horizontal line that blurs floor differentiation, and the vertical division that conceals the structure show that the architect focused on a strategy to intentionally hide certain aspects.

 

A Patterned Language?
The main façade and rooms face the northern commercial street. The architect made a clever strategy of making these disadvantageous conditions into the main feature of the building. Using a double-layered glass mask the northern insulation layer and new image of the building could be created. The interior structure of Northface is difficult to comprehend at a glance. The vertical discrepancy between the first and second layers, the horizontal line that blurs floor differentiation, and the vertical division that conceals the structure show that the architect focused on a strategy to intentionally hide certain aspects. This strategy is understandable because the remodeling project innately had a weakened interior spatial programme. The concealment strategy was an honest and effective solution. Unlike other commercial buildings, that have attached fake exteriors and a produced image, Northface¡¯s façade uses light to dematerialize the building and leaves only an abstract image. The composition of light and surfaces created by transparency and reflection becomes the building itself. The building that is hidden behind the abstract façade plane effectively shows contemporary style. Unpredictable diversity and simultaneity, characteristics of contemporary society, also randomly appear both inside and outside.
However, because architecture ultimately is a physical mass of a certain size and form, and the abstract pattern of a façade cannot be altered by any chances, the composition of a plane is a difficult task. We should ask ourselves whether a plane was to be composed with research based on mathematical reasoning, to repeat and trans-shape structural units, or to intuitively select an image. Rem Koolhaas has spoken at length about the meaninglessness of façade composition. It¡¯s that the velum where the inner space and programme meet with the exterior is a façade, and as such a cross-sectional composition is more important. However, the Northface adapted the concealment strategy, so the issue of the division and composition of the façade was reborn. Unlike the architect¡¯s original intentions, the façade¡¯s pattern emerges and makes the logical explanation and aesthetics of the pattern more important.​ 

 

The indoor functions and rooms hide behind the façade through the reflection and spreading of light, and the building wears a unique mask of light and glass to act fancy in a commercial street that requires extravagance.

 

Conclusion
Although many issues are yet to be discussed, Northface does deliver a significant message to Korean architects. The project reveals the significance of strategic ideas in overcoming circumstantial limits and addresses the kinds of sincerity to be adopted by common contemporary Korean architecture.​

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Architect

AND (Jeong Euiyeob)

Design team

Song Seunghui

Location

Nonhyeon-ro 167-gil, Gangnam-gu, Seoul, Korea

Programme

commercial facilities

Site area

400.8m2

Building area

195.91m2

Gross floor area

1,466.17m2

Building scope

B1, 6F

Parking

10

Height

21.2m

Building to land ratio

48.88%

Floor area ratio

287.13%

Structure

reinforced concrete

Exterior finishing

aluminum panel, double glazing

Interior finishing

tile, paint

Structural engineer

THEKUJO

Construction

Yeounu Construction

Design period

Sep. 2016 – Jan. 2017

Construction period

Mar. – Aug. 2017

Client

Dong Nam Korea Co., Ltd​


Jeong Euiyeob
Jeong Euiyeob is principal of AND (Architecture of Novel Differentiation), focusing on issues related to the co-existence of heterogeneity and the construction of generative difference. He was the recipient of KIA¡¯s Architecture of the Year Award in 2011, American Architecture Prize in 2017 and participated in the Korea-Japan Contemporary Architecture exhibition (2012) and the Venice Biennale (2016).

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