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International Design Competition for Global Business District on SAMPYO site in Seongsu-dong

competition Kim Bokyoung Feb 22, 2024

SPACE February 2024 (No. 675)




The Seoul Metropolitan Government held an international design competition for the development of the Seongsu area including the SAMPYO site, to create a business district. The SAMPYO site, measuring approximately 29,000m2, was the location of a ready- mix concrete factory SAMPYO, which had been operating since 1977. David Chipperfield Architects, J. Mayer H. Architects, Kohn Pedersen Fox (KPF), and Skidmore, Owings & Merrill (SOM) were invited to this nomination contest. As a result, SOM’s design of The Heart of Seoul Forest was nominated. This design was highly rated for its smooth connection of the previous SAMPYO site and Seoul Forest. The three high-rise towers contain various programs, and the sunken plaza connecting the lower levels of the three towers becomes a place for exchange where people can freely move on foot without interruption. The sunken plaza and upper floors of the tower will be used as a space for cultural exchange among citizens.